Non-Fiction Books:

Strategic Communications in Russia

Public Relations and Advertising
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$471.99
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Description

This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.

Author Biography:

Katerina Tsetsura is Gaylord Family Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA. Dean Kruckeberg is a professor at the University of North Carolina at Charlotte, USA.
Release date Australia
September 8th, 2020
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributors
  • Edited by Dean Kruckeberg
  • Edited by Katerina Tsetsura
Illustrations
11 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
Pages
252
ISBN-13
9780367893927
Product ID
33375928

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