No business today can afford to ignore two very important people -2C's: Your Customer and Your Competitor! The person in front of you is your Customer, and if this person is not treated well, then the person behind you (Your Competitor!) is waiting to grab him as he drops from your list! Therefore knowing how to win and retain customers is the single most important business skill that anyone can learn. The business world makes way for the person who brings in the business and the money...and that's the person who wins and keeps customers. In today's service-oriented economy, excellent service is more than a competitive weapon-it's a survival skill but distressingly only a few organizations are really delighting their customers. Rest assured that if you don't provide this excellent service, someone else would! "Take G.R.E.A.T C.A.R.E!- The Ultimate Guide to Great Customer Service" will help you do just that! It will help create a memorable experience for every customer, by exceeding expectations and going beyond satisfying their needs- making it easy to do business...thereby making everybody win! The Customer, your Company and the Employees! Here are the KEY Contents The Importance and Benefits of Providing Great Customer Service How Customers are lost! How valuable are Customers and what do they really want YOU are the KEY! Attributes of a Customer Service Professional Conducting and Presenting Yourself as a Customer Service Professional! Steps to a Professional Customer Service Call Professional Telephone Skills Handling Complaints and Irate Customers Steps to Improving your Service-Setting Standards Learning to Manage Stress for continued Success A Final Word! About the Author