The 22 Immutable Laws of Branding

Name: The 22 Immutable Laws of Branding
SKU: 1717428
Price: 35.99 AUD
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How to Build a Product or Service into a World-Class Brand

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Paperback / softback

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40% of people buy The 22 Immutable Laws of Branding and Building a StoryBrand ~ Paperback / softback ~ Donald Miller.

The 22 Immutable Laws of Branding by Al Ries

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Description

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Author Biography:

Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York. Al Ries and his daughter and business partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller. For more information, visit www.ries.com.

Release date Australia

March 20th, 2011

Author

Audiences

General (US: Trade)
Professional & Vocational
Tertiary Education (US: College)

Pages

272

Dimensions

186x233x19

ISBN-13

9780060007737

Product ID

1717428

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