Social scientist and international consultant David Ryback offers an in-depth overview of the fascinating dynamics of The Big Split, focusing on . . . the intense support for former President Trump, the psychological secrets to why QAnon grew so quickly, a neuroscientific explanation for the January 6 assault on the Capitol, a clear explanation of how algorithms work, what has contributed to the loss of trust in the government since 9/11, how to bridge the gap to communicate successfully with someone on the "other side," the origins and power of conspiracy theories, and finally, how a reliable democracy like the US can turn into a complete dictatorship if we don't make some changes.