"A Brand Called U" is a self-Leadership development workbook for teens. Teenagers have an awesome opportunity to do something amazing with their life. The key is to provide the support and guidance required to tap into and unleash their unlimited potential. This workbook is one of many to come loaded with fun and engaging activities that will tap into the mind of the teen to get them to start thinking! Throughout the book we focus on five key areas of awareness and development; 1) critical thinking, 2) self-leadership, 3) building and strengthening self-confidence, 4) responsibility and ownership of self-image, and 5) identifying and setting goals directly linked with their present and future. This approach brings a high level of awareness to teens of the role and responsibility they have in reaching their own success.