DR LOUIS BRENNANFellow of Trinity College Dublin, Ireland,and an Associate Professor in the School of Business at Trinity College where he teaches and researches in the areas of Global Strategy and Technology and Operations Management and Strategy. From 2011, he will serve as the Director of the Institute for International Integration Studies at Trinity College Dublin. Dr. Brennan has undergraduate and graduate degrees in Engineering and an MBA. He has lived and worked in several countries in Asia and Europe and in the United States. Dr. Brennan's consulting interests lie in mediating the future. DR ALESSANDRA VECCHI Research Fellow in the School of Business and in the Institute of International Integration Studies at Trinity College Dublin, Ireland. She has been recently appointed as a Senior Research Fellow in Fashion Management at the University of London Arts. She has worked on the SMART project which aimed to support intelligent business networking and consumer services based on information/knowledge sharing and collaboration across supply chain partners, capitalising on the fact that products are uniquely identified with the use of the RFID technology. She teaches at undergraduate and postgraduate level in the areas of international business and globalisation studies.