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The Tipping Point

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The Tipping Point

How Little Things Can Make a Difference
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Paperback / softback
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Description

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

Author Biography:

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.
Release date Australia
January 7th, 2002
Audiences
  • General (US: Trade)
  • Professional & Vocational
Pages
301
Dimensions
140x211x23
ISBN-13
9780316346627
Product ID
2758676

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