A university is an epicentre of ideas, a concept factory, the rightful birthplace of innovations and products that make the world a better place in which to live. It is a think-tank for the betterment of society and social enrichment. Yet universities find themselves in profoundly difficult territory, damaged by turbulent economic landscapes, intense competition and strained funding models. Unless the role of the university is reinvigorated in a proficient way, its ability to achieve its mission will be impaired. And with its mission impaired, relevance declines. 'The University Imperative' is a book that helps leadership and management teams in universities navigate today's increasingly dynamic environments. Author Nicholas Mathiou provides a framework for universities' decision-makers to confidently attune their operations through identifying steadfast factors that, regardless of rapidly changing and complex environments, they must consider and master to deliver great socio-economic benefits. In 'The University Imperative', Nicholas Mathiou brings two decades of experience forged through establishing and leading innovation-intensive, high-growth businesses from within and outside the confines of large organisations, to assist universities to calibrate their operations so that the tremendous socio-economic benefits they provide us all continue well into the future.