Non-Fiction Books:

The Zeronauts

Breaking the Sustainability Barrier
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Hardback
$59.99
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Description

In the last century, Astronauts launched into the heavens, in search of new worlds to colonize, their adventures helping to catalyze the evolution of everything from non-stick frying pans and minicomputers to satellite telecommunications. Their work forced our species to recognize that our Earth is a very rare planet indeed and our only home for the foreseeable future. Now a new wave of explorers, adventurers and entrepreneurs is pioneering novel ways to create wealth in tune with the twenty-first century reality of a human population pushing towards 10 billion people by mid-century and with key elements of the planet's biosphere already coming apart at the seams. These are the Zeronauts. Featuring contributions by 25 of the world's leading innovators and drawing on interviews and surveys of many more, the book showcases the pioneers that are at the cutting edge of the global sustainability movement, which the author, John Elkginton, has helped create and lead over several decades. Elkington introduces the emerging disciplines of zero-impact design, engineering and management through the personal experiences and reflections of the leading practitioners putting us on a path to a zero impact economy: Zero Risk, Zero Emissions, Zero Pollution and Waste, Zero Biodiversity Loss and Zero Population Growth. Leading Zeronauts explain how they came to wake up to the challenges, they speak about the mistakes they have made along the way and the lessons they have learned in the process, offering their advice on how we can get others to the same point in terms of thinking and action. From this, Elkington distils a concise set of rules for success. Concluding with recommendations for governments, investors, innovators and educators, the book shares the lessons learned from scores of people worldwide who are helping define the scale of the challenges our species now faces and, crucially, developing and deploying at scale some of the solutions that will provide the building-blocks of tomorrow's economies and the foundations for some of the future's greatest fortunes.

Author Biography:

John Elkington has been a leader in the environmental and sustainability movements since the early 1970s. He has co-founded 3 companies: Environmental Data Services (ENDS), in 1978: SustainAbility, 1987; and Volans, 2009. All three still exist. He has published 17 books to date, including the No 1 bestseller The Green Consumer Guide, which sold around 1 million copies. He has coined terms that have gone into the language, including 'environmental excellence' (1984), 'green consumer' (1986), 'triple bottom line' (1994), and 'People, Planet, Profit' (1995). He sits on 27 Boards or Advisory Boards.
Release date Australia
May 14th, 2012
Audience
  • Professional & Vocational
Illustrations
13 Tables, black and white
Pages
276
Dimensions
156x234x18
ISBN-13
9781849713979
Product ID
18395316

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