There are two things that we encounter in life that are inevitable; at some point in your life's journey, you will find yourself faced with these two things: the call for change, and feelings of ambivalence associated with those changes. Perhaps you yourself are going through a situation that necessitates changes and this brings about inner feelings of conflict or uncertainty. Or perhaps you are a practitioner, helping to guide clients through changes and their feelings of ambivalence. Or maybe you are a leader attempting to ease the uncertainties of your employees during the transitional period that comes along with an organizational change such as a merger or deployment of a modernized, state-of-the-art computer system. Regardless of the types of changes you are currently faced with, and despite the magnitude of these changes, there are tried-and-true methods that have been developed for making change (and the ambivalent feelings that so often accompany it) easier. Note that I did not say, "easy"-but easier. Within this book, I discuss strategies that have been used by a variety of professionals that I have trained in guiding others through change and resolving ambivalence. If you are a service provider trying to guide the people you serve towards specific behavioral changes, or a leader trying to help your organization steer through diverse emotions related to workplace changes, you are not alone. If you are looking for guidance as you navigate through the challenges of change and question whether it is possible to actually influence said change then I invite you to explore the strategies in this book, When they Choose Change.