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If you don’t tell your story well, who will?
If you’re like most writers, artists, musicians, solopreneurs, and other creatives, you love making things. But you dread marketing.
Marketing feels hard- like complete guesswork-because no one has ever helped you define your brand. Without a clear brand, marketing is like trying to build a house without a foundation. In a swamp. With alligators.
Branding is about much more than logos or taglines. It involves understanding you and your unique gifts and desires, and then connecting those with the needs of your audiences. Branding is the missing middle between making something beautiful and helping people find and embrace that beauty.
Inside this book, you’ll discover a proven five-step process-Determine, Discover, Define, Design, and Delight-that bridges the gap between creating and selling, a method that makes marketing not just easier, but more enjoyable. You’ll develop your own creative brand that will help you:
articulate who you are as a creative,
understand the difference between a personal brand and a creative one,
make better decisions,
charge premium prices, and
enable others to describe and recommend your work.
Many creative people aren’t clear about what they want or how to achieve their dreams. Or if they are, they don’t know how to message their passion well or communicate it in a way that resonates with customers, clients, collectors, and other vital audiences. In this book, you’ll gain the clarity you need to focus on the work you were made to create, and then to share that work in ways that excite others.
It’s time to stop guessing at how to promote what you do and instead, start building emotional connections that turn admirers into loyal customers.
Your creative work deserves to be seen. Your brand is how the world will find it.
Author Biography
Steve Brock is the author of The Creative Wild: Get Unstuck, Create More Adventurously, and Hidden Travel: The Secret to Extraordinary Trips. He has also written for National Geographic and many others. For over 27 years, he has worked with Fortune 500 corporations such as Microsoft, Walmart, and Prudential, along with some of the nation’s top nonprofit organizations in the areas of branding, marketing, innovation, and experience design. Besides his work for clients, he’s spent a lifetime exploring various creative outlets such as photography, furniture design and woodworking, sculpture, music (playing and composing), magic (performing and illusion design), gardening, sketching and painting, and traveling the world in search of the best gelato. He lives in the Seattle, Washington area with his patient wife and has two grown-and highly creative-sons. You can see more of his work and get practical creative resources at BrandSomethingBeautiful.com.
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