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Business in Turbulence reframes business not as stability, but as a discipline practiced in uncertainty. Financial crises, pandemics, climate disruption, digital transformation, and geopolitical fragmentation have made turbulence the new normal. This book equips readers with the tools to thrive in such conditions.
Drawing on decades of consulting practice, teaching, and executive leadership, Dr. Slim Saïdi introduces proprietary frameworks – WINEK (Contextual Intelligence), RISE-OVER (Agile Strategy Review), LEADERS (Excellence as Culture), and VISTA (Opportunity Development) – that integrate global insights with practical action. Each chapter closes with further readings, case studies, and reflection questions, making it ideal for both academic courses and executive workshops.
The book culminates in a Manifesto for Business in the 21st Century, offering principles and scenarios for leaders determined to make business matter – not just for shareholders, but for society.
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