Cross-Cultural Psychology

This textbook of cross-cultural or cultural psychology clarifies exciting questions about differences and similarities between cultures: Are people of other cultural origins different from us? Or are similar deep structures of thinking, feeling, and acting hidden beneath the surface of the exotic or threatening foreign? But why do conspicuous differences in behaviour occur, and how can they be explained? – In our globalised world, in which members of different cultures meet more and more frequently due to economic relations, internet communication and migration movements, these topics are increasingly discussed emotionally – cultural psychology responds to this with scientifically sound contributions. In addition, it sees itself as an interdisciplinary discipline that critically examines the supposedly universal psychological laws of perception, feeling and thinking that have been established in Western culture.

Author Biography

Prof. Dr. Hede Helfrich was Chair of Psychology and Intercultural Communication at the Universities of Hildesheim and Chemnitz (Germany) as well as Visiting Professor at the Dongbei University of Finance and Economics (DUFE) in Dalian (China). She is also Honorary Doctor and Honorary Professor at the Nizhny Novgorod State University of Architecture and Civil Engineering (NNGASU) in Nizhny Novgorod (Russia).