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Startups are messy. Frameworks are neat. This book sits right in the middle.
Design a Better Business tells the story of Gianna and Sameer as they stumble, argue, and learn their way through the Lean Canvas. Instead of a lecture, you’ll walk beside them – seeing the missteps, the debates, and the “aha” moments that turn abstract boxes into real decisions.
It’s not a manual. It’s not a case study. This is a fable that makes the building blocks of a business clear, relatable, and unforgettable.
Whether you are a student encountering the Lean Canvas for the first time, or a founder looking for a fresh way to think about your own venture, this book shows you how to design, test, and refine ideas that actually work in the real world.
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