Good Work!

Turn your creative passion into a thriving business with this practical guide from a design studio veteran. After twenty years of experience (and plenty of mistakes), Amy Weiher shares the essential wisdom she wishes she’d had when starting out.

Inside, you’ll find actionable guidance on how to:

Build a strong foundation by evaluating if self-employment is right for you and identifying the work and clients that energize you
Establish a sustainable rhythm with healthy boundaries, smart contracts, and confidence-boosting professional habits
Attract and retain ideal clients through strategic visibility, content marketing, and red flag detection
Price your services with clarity using thoughtful approaches to fees, value conversations, and painless payment systems
Deliver exceptional work while maintaining balance and clear communication throughout the client relationship
Invest in long-term growth with scalable systems, smart delegation, crisis planning, and creative self-care

Written specifically for creative professionals-designers, illustrators, photographers, writers, developers and more-this isn’t just theory. It’s practical, actionable guidance from someone who’s navigated the same challenges you’re facing, enriched with inspiring stories from diverse creative business owners who’ve found their own paths to success.

Keep this book within arm’s reach for those moments when you need to handle difficult clients, raise your rates, or simply remember why you chose this path in the first place.

Stop merely surviving in your creative career. This is your roadmap to building a business you’ll actually love running and pays the bills.

Author Biography

Amy Weiher is the founder of Weiher Creative, a graphic design firm that helps mission-driven organizations “do good-better.” With over two decades of experience, Amy has partnered with nonprofits, educational institutions, and values-driven companies to craft design that resonates, tells a story, and creates real impact. Her clients have included UC Berkeley, Hayward Unified School District, the American Bar Foundation, and the Public Health Alliance, among many others. As a mom, wife, pet owner, and community leader, Amy understands the realities of balancing a thriving creative business with life’s demands. Inspired by friends navigating freelancing and her own journey through economic ups and downs, she wrote “Good Work!” to share her hard-won lessons and help you confidently build a sustainable and fulfilling creative career. Studiolo Secondari is a creative strategy and design agency that brings clarity, elegance, and expertise to complex ideas. We help authors, publishers, and organizations shape exceptional books, brands, and communications – bringing big ideas to life with clarity, beauty, and purpose.