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You can engineer a perfect system, but you can’t engineer human behaviour. This book understands what every frustrated technical manager has learned the hard way: your brilliant solutions fail not because the technology is wrong, but because you’re solving the wrong problem. While you’re busy perfecting specifications, people are busy being people – which means they make decisions with their hearts and justify them with their heads. This book cuts through the management theory to reveal a simple truth: change happens when people want it to happen, not when they’re told it should happen. It shows you how to find the colleagues who actually embrace new ideas, how to let people discover the benefits for themselves, and why the person sitting next to you at lunch has more influence over adoption than your PowerPoint deck ever will. For engineers who build things that work, here’s how to build business critical behaviour change that sticks.
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