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To build a sustainable career in today’s music industry, you need more than talent and passion – you need a plan.
Make Music Your Business is a clear, no-nonsense roadmap for artists and music professionals who want to break through, stand out and achieve lasting success.
In a world of uncertainty and shifting algorithms, this book helps you stay grounded and define your own terms of success. Packed with practical strategies for self-care, mindfulness and resilience, it will equip you to face pressure and setbacks with confidence.
Learn to:
Master proven techniques to thrive in the digital music landscape, from crafting a compelling online presence to making sense of streaming data
Build authentic industry relationships through networking, collaboration and strategic partnerships, while staying true to your artistic vision
Harness the power of authenticity to break through and create a career that reflects who you truly are
Embrace change, spot opportunities and turn challenges into growth
Author Biography
Ben Hughes – also known by his stage name Hughzy – is a global touring musician, educator and strategist who collaborates with major artists and labels. His multifaceted career has taken him around the world, sharing stages with icons including Fleetwood Mac, RFM, Tommy Emmanuel CGP and Mel C. Beyond performance, Ben is passionate about mental health advocacy and dedicated to guiding the next generation of talent through the challenges of today’s music industry.
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