Public Relations Campaigns

This textbook guides students through the stages of campaign planning and execution from beginning to end. Combining theory, process, skills, and hands-on teaching activities, the book helps students manage the campaign process effectively and build their careers in public relations. It provides tools and insights for practical application, thinking critically about ethics and theory, working in collaborative environments, and engaging with clients, all while building and honing essential life skills integral to professional development in the field.

Author Biography

Corey A. Hickerson (Ph.D., University of Virginia) is a professor in the School of Communication Studies at James Madison University, where he teaches undergraduate and graduate courses in strategic communication and public relations. He is also the Director of Global Learning and previously served as the graduate director of the university’s communication and advocacy master’s degree program. His research interests include communication pedagogy, privacy, stakeholder engagement, and technology.

Brigitta R. Brunner (Ph.D., University of Florida) is a professor in the School of Communication and Journalism at Auburn University, where she teaches public relations courses at undergraduate and graduate levels. Her research interests include the public interest, public relations, and education.