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Rugby and Scrum share more than a name – they share a mindset.
In Scrum & Rugby, trainer and coach Julian Cambridge takes you on a journey from muddy pitches to modern product teams. With vivid sports storytelling and practical business insight, this book reveals how the same principles that drive elite rugby sides – teamwork, trust, adaptability, and courage – can transform the way we build products, lead change, and work together.
Inside you’ll discover:
The real origin of Scrum – how a rugby restart became the metaphor for Agile.
Scrum values in action – told through gripping sports and workplace stories.
Practical drills and exercises – a playbook you can run with your team tomorrow.
Case studies – from startups to global enterprises learning to move as one.
Scaling insights – keeping clarity and agility when you grow beyond one team.
Whether you’re a Scrum Master, Product Owner, coach, or leader looking to inspire high performance, Scrum & Rugbywill show you how to align, commit, and adapt – and how to create teams that thrive under pressure and deliver real results.
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