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Welcome to the other side of the music industry, where I reveal how professionals truly operate today. This book serves as a practical guide for steady growth and a realistic approach to navigating the business. The insights I share are drawn from academic research and industry practices across the United Kingdom, the United States, Canada, and Jamaica regions that have shaped many of the leading figures who run the industry today. Within these chapters, you’ll discover how misinformation and a lack of knowledge can weaken a nation’s music culture. The book breaks down the dilemmas, facts, and challenges that define the industry’s present and future. With this knowledge, doubts will fade, and in time, the results will speak for themselves.
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