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What if the best leadership lessons came from an unlikely source?
From Northwestern University’s sidelines to executive boardrooms, Keith Lewis discovered that great mascots and great leaders share many of the same essential qualities. In this refreshingly unique take on leadership development, Lewis draws powerful parallels between the skills that make mascots unforgettable and the practices that make leaders truly effective.
You’ll discover how to:
- Create and live by your Guiding Principles – your internal “sparks” that drive authentic leadership.
- Embody your organization with every action, knowing that your behavior echoes throughout your team.
- Read the room and adjust your approach to connect with most any audience.
- Listen more, talk less, and let your actions speak volumes.
- Transform feedback into fuel for continuous growth.
Whether you’re leading a Fortune 500 company or a five-person team, the practical lessons Keith shares will help you become the leader people actually want to follow. With humor, practical wisdom, and real-world applications, Sparking Your Inner Leader proves that sometimes the most profound insights come from the most unexpected places.
It’s time to suit up and lead from the inside out!
Author Biography
Keith Lewis is a leadership coach, keynote speaker, and author of Sparking Your Inner Leader. A former NCAA mascot turned executive coach, Keith brings unmatched energy and insight to every stage and session. Through decades of coaching and facilitation, he’s helped leaders across industries show up with authenticity, clarity, and purpose. As founder of VeraSpark, he delivers keynote talks and custom programs and coaches leaders that spark lasting effectiveness and impact.
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