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Scientists are solvers. Even though as a scientist you may have excelled in academia and your research, things are different when it comes to applying your knowledge and technology to business.
This book explains proven and effective ways to spin off scientific research into a feasible business offer that meets market demand. Moreover, it will also provide step by step guidance about how to assess the market size, aid in decisions such as marketing strategies, human resources, operations, business planning and funding.
This is a timely publication as the world looks to scientists and science industry to find the cure for COVID-19.
Author Biography
Dr Nuno Arroteia holds a PhD in Management. He has extensive industry experience in managerial roles at multinational companies such as Arthur Andersen, Deloitte, UEFA, and Carglass. He is a serial Angel investor with a portfolio across a diverse range of sectors (ICT, creative industries, life sciences, industrial production). He has held teaching positions in the areas of management accounting and international business for undergraduate and postgraduate programs. His primary research interests are in international business, international entrepreneurship and entrepreneurial finance.
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