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Author Biography
Bill Cates, CSP, CPAE, is on a mission of financial education-to help everyone make educated financial decisions that are in their best interest. For over 30 years, Bill has helped professionals create exponential growth by: communicating their value effectively and multiplying their best clients through relationship marketing. He is the author of seven books and founder of The Cates Academy for Relationship Marketing™. In 2010, Bill was inducted into the Professional Speakers Hall of Fame. Jeff C. West, acclaimed author of business parables such as The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber) and Streetwise to Saleswise (coauthored with Bob Burg), has turned storytelling into a tool for professional and personal growth. These works have collectively earned six distinguished awards, much to Jeff’s delight-and, perhaps, to the amazement of his former college English professors.Before turning to writing, Jeff built a sales and leadership career spanning more than thirty years across a range of sectors-from musical instruments to employee benefit programs, leading teams to over $150 million in recurring revenue sales. Fun fact: He lives in Texas, where he once played tuba professionally in a Dixieland band.
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