The UK’s inflation rate may look steady on paper – but for millions of households, the struggle to put food on the table tells a very different story.

In The Price of Survival, readers are taken beyond the comforting headlines of a “stable” 3.8% inflation rate and into the lived reality of 2025 Britain, where food costs continue to soar and families are forced to make impossible choices. This isn’t just about economics – it’s about survival.

Inside, you’ll discover:

Why food inflation remains stubbornly high despite falling energy and fuel prices.

How supermarket tactics – from price freezes to shrinkflation – are reshaping shopping baskets.

The growing pressure on farmers, small businesses, and supply chains, struggling to absorb rising costs.

The devastating impact on low-income households, food banks, and vulnerable families facing “heat or eat” dilemmas once again.

The psychological toll of persistent price rises and what it reveals about inequality in modern Britain.

What policymakers are – and aren’t – doing to address the crisis, from subsidies to debates on structural reforms.

Expert forecasts for 2026 and beyond: the risks of climate change, trade policies, and energy volatility – alongside the potential silver linings of agricultural innovation and alternative imports.

Drawing on the latest forecasts, industry insights, and human stories, The Price of Survival paints a vivid picture of a nation under economic pressure. It shows why food inflation matters more than luxury goods, why policy decisions today will shape tomorrow’s stability, and how ordinary families are adapting with resilience in uncertain times.

Why this book matters: If you’ve noticed your weekly grocery bill creeping higher, wondered why relief never seems to come, or questioned whether the UK’s inflation numbers tell the full truth – this book is for you.

The Price of Survival is not just an analysis of numbers; it is a human-centered story of struggle, adaptation, and endurance in the face of an unrelenting cost-of-living crisis.

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