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Navigating youth sports has become a full-time job for parents, driven by a mix of living vicariously through our children and chasing the dream of them reaching the “big stage.” But are we doing this for the right reasons? With the sports industry valued at $480 billion, it’s worth asking if our wallets-and our kids-are being exploited.
Growing up in a small town, I was raised with values that emphasized hard work, teamwork, and personal growth-lessons that sports have instilled for generations. Yet today, parents will stop at nothing to push their child to the pinnacle of competition, despite the slim odds of making it professionally. It’s time to refocus on what truly matters: the life skills sports should teach, preparing kids for success in any career, not just athletics.
As a career military member and Mustang Officer, I’ve seen firsthand the importance of leadership and self-discipline. Unfortunately, we’ve lost sight of these values in youth sports. Parents and coaches must hold themselves to higher standards, modeling the behavior we hope to instill in our children.
Youth sports have become an industry-driven machine, stripping away the very essence of what they once stood for. The only way to fix this is by changing the process-returning to a foundation of integrity, teamwork, and character development. It’s time to restore what sports were meant to teach and prepare our children for the real challenges of life. Buckle up-it’s going to be a wild ride.
Author Biography
Cody Seevers is a decorated military officer, small business owner, coach, and now author. Raised in Ramona, CA, he was a competitive athlete in wrestling, football, and motocross, developing the resilience and discipline that would later define his career.In 2009, Cody joined the U.S. Coast Guard, serving 10 years as an enlisted Operations Specialist before earning his commission through Officer Candidate School in 2020. Over his career, he has received two Coast Guard Commendation Medals, a Coast Guard Achievement Medal, and several other service awards. He holds a Bachelor of Science degree in Homeland Security and Public Safety.Cody has been married to his wife, Blake, for 16 years, and together they are raising their two amazing children, Aislynn and Ezra, in Cape Cod, MA. Passionate about shaping young athletes, he coaches various sports teams his kids are involved in, witnessing firsthand both the rewards and the challenges of youth sports.His book, Youth Sports Are Killing Me Slowly, was born out of frustration. Searching for guidance in the chaos of youth sports, he found no satisfying answers-so he wrote the book himself. His mission is to expose the flaws in the system and advocate for a healthier, more balanced approach to youth athletics.Cody lives by the mantra: The culture you surround yourself with is the culture you will become. Through his leadership, coaching, and writing, he strives to create a positive impact on the next generation of athletes.
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