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Imagine what it’s like to make hundreds of decisions in just two hours on “live” network television with your work seen by millions of people. That’s what a sports television producer does each time they sit in “the big chair.” In 3…2…1… We’re on the Air, Emmy Award Winning Producer Robert Steinfeld takes readers inside the world of sports television through his career producing some of the biggest sporting events, such as the Summer Olympics, the NBA and WNBA, the MLB, and the FIFA World Cup. Along the way he crossed paths with athletic stars like Cal Ripken, Alex Rodriguez, Nolan Ryan, Nancy Lieberman, Tim Duncan, David Robinson, Bill Walton and announcers Bob Costas, Jim Nantz, and Robin Roberts. Join Robert Steinfeld on his path from eager, ambitious teenage journalist to ultimately realizing his dream producing major sporting events. So, “3…2…1…We’re On the Air!”
Author Biography
Robert Steinfeld has produced and directed network sports television for five decades, covering MLB, NBA, WNBA, college basketball and football, NCAA Championships, World Cup Soccer, Cotton Bowl Classics, and the summer Olympics. He is executive producer of the WNBA Dallas Wings. His innovated work has earned him ten Sports Emmy Awards plus five more nominations, a national Cable Ace Award nomination, and additional industry accolades. Robert has produced five highly-successful and critically acclaimed baseball pitching instructional videos, including Nolan Ryan’s Fastball with Randy Johnson. He has been fortunate to work with hall of fame athletes and broadcasters along the way. A New Jersey native, Robert grew up in Dallas where he attended Hillcrest High School and then the University of Texas at Austin. He and his wife, Sarah, have two adult children, Elaine and Lee, plus two grandchildren.
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