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Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an “original” or “faithful copy,” but only endless transformations that thrive in the fertile ground of African popular culture.
Author Biography
Matthias Krings is Professor of Anthropology and African Popular Culture at Johannes Gutenberg University in Mainz. He is editor (with Onookome Okome) of Global Nollywood: The Transnational Dimensions of an African Video Film Industry (IUP, 2013).
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