Age of Oprah

Over the last two decades Oprah Winfrey’s journey has taken her from talk show queen to-as Time Magazine has asserted-“one of the most important figures in popular culture.” Through her talk show, magazine, website, seminars, charity work, and public appearances, her influence in the social, economic, and political arenas of American life is considerable and until now, largely unexamined. In The Age of Oprah, media scholar and journalist Janice Peck traces Winfrey’s growing cultural impact and illustrates the fascinating parallels between her road to fame and fortune and the political-economic rise of neoliberalism in this country. While seeking to understand Oprah’s ascent to the near- iconic status that she enjoys today, Peck’s book provides a fascinating window into the intersection of American politics and culture over the past quarter century.

Author Biography

Janice Peck teaches media studies at the University of Colorado at Boulder. She is the author of a book on religious television and has published work on media theory, television and the family, cultural studies, TV talk shows, advertising, and representations of race in media. She also worked as a journalist and editor for newspapers, magazines and radio.