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Learn to use Microsoft’s powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 Marketing
Key Features
Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing
Get knowledge on how to use the systems features and functionality out-of-the-box
Test your knowledge with self-assessment tests to better understand the content
Book DescriptionMarketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you’ll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you’ve grasped these basic concepts, you’ll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you’ll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant.
By the end of the book, you’ll be ready for Dynamics 365 Marketing end-to-end implementations.What you will learn
Create and manage marketing forms and pages
Write good emails and use analytics to measure their effectiveness
Explore outbound and real-time customer journeys
Use Power Pages for real-time marketing events
Create surveys to send to your customers with Customer Voice
Exploit the Microsoft ecosystem to get the best results
Who this book is forWhether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you’ll explore the system and will get be ready for end-to-end implementation.
Author Biography
Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.
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