Stand Out!!

Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.This book:

uncovers the secrets of brand success
introduces ‘Generation B’ – today’s generation of brand natives
challenges current paradigms
reveals the roots and rationale of financial brand valuation
presents a range of popular valuation methods and approaches
explains the conditions for brand value growth

The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success.

This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:

supporting tables
illustrative charts
case examples
expert tips
real-life experiences
pull-out quotes
“word wizard” brand glossaries

Stand Out!! is an invaluable resource for the business masses – for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.

Author Biography

Brian McGurk, BA (Hons) Business Studies, Dip. Marketing, has been working in strategic marketing and branding for about 30 years. He began his consulting career with PA Consulting Group and has founded and run three marketing and brand development agencies. His experience spans private and public sector organizations of all sizes and a highly diverse client base. He has established and led international brand teams at the cutting edge of business transformation and culture change. He has been a frequent commentator in the media and a speaker on brand experience and leadership at national and international levels. He is married with four adult children and lives in Dublin, Ireland.