You May Also Like
Sponsored
Sold by Mighty Ape
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding – a subject generating intense interest both in academia and in the “real world”. The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academia are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academic and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity – making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Author Biography
David A. Aaker, Alexander Biel,
We are committed to protecting your rights under the Consumer Guarantees Act and working with our suppliers to assist with warranty claims. Products sold by Mighty Ape will be covered by a Manufacturer's Warranty for at least a one-year period from the date of purchase.
Your warranty will cover any manufacturing defects which, if existing, will present themselves within this warranty period.
Your warranty will not cover normal wear and tear, faults caused by misuse, and accidents which cause damage or theft caused after delivery. Using the product in a way it is not designed for will void your warranty.
Please refer to our Help Centre for more information.
