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Citizens opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species.
Jon Alexander’s consultancy, the New Citizenship Project, has helped revitalise some of Britain’s biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story. Now, he argues compellingly, it is time to enter the Citizen Story.
Because when our institutions treat people as citizens rather than consumers, everything changes. Unleashing the power of everyone equips us to face the challenges of economic insecurity, climate crisis, public health threats, and polarisation.
Citizens is an upbeat handbook, full of insights, clear examples to follow, and inspiring case studies, from the slums of Kenya to the backstreets of Birmingham. It is the perfect pick-me-up for leaders, founders, elected officials – and citizens everywhere.
Author Biography
JON ALEXANDER began his career with success in advertising, winning the prestigious Big Creative Idea of the Year before making a dramatic change.
Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle.
In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In Citizens, he is ready to share them with the world.
ARIANE CONRAD has built a career turning big ideas into books that change the world. Known as the Book Doula, she has co-written several New York Times bestsellers.
BRIAN ENO is an artist, philosopher and Citizen who has played a critical part in British culture since the early 1970s. He is a deep believer in the power of ideas and the possibility of a better world, beliefs which manifest both in his audio and visual art, and in his deep engagement with social, political and environmental issues.
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