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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Author Biography
JUAN CARLOS BELLOSO Consultant, Barcelona, Spain
PEGGY BENDEL President, Bendel Communications International, New York City
United States
JARED BRAITERMAN Founder of Tokyo Green Space, Research Fellow at the Tokyo University of Agriculture, Council on Foreign Relations Hitachi International Affairs Fellow, Tokyo, Japan
ANTHONY EBOW SPIO Lecturer, Ashesi University College, Accra, Ghana
MAGDALENA FLOREK Poznan University of Economics, Poland
JOAO FREIRE Consultant, Brandia Central, Lisbon, Portugal
MARIA FOLA Consultant, Athens, Greece
ROBERT GOVERS Adjunct Associate Professor, Consortium University of Leuven, Belgium
PABLO HARTMANN Professor, ORT University, Montevideo, Uruguay
GERT-JAN HOSPERS Professor in City and Regional Marketing (RU), University of Twente, The Netherlands
BENGT-ARNE HULLEMAN Protocol Officer of the International Criminal Court, The Hague
The Netherlands
ANDREA INSCH Senior Lecturer, Otago University, New Zealand
JEAN-NOEL KAPFERER Professor, HEC Paris, France
ROLAND KELTS Writer, New York City, United States
GREG KERR University of Wollongong, Australia
KIM YOU KYUNG Professor, Hankuk University of Foreign Studies, Seoul, South Korea
FREEMAN LAU and ANGELICA LEUNG Design Consultants, Hong Kong
THERESA LOO Strategic Planning Director for China at Mediaedgecia, Beijing, China
Geoff Parmenter, Chief Executive Officer of Events NSW, Brand Sydney Project Team
Australia
TC MELEWAR Professor, Zurich University of Applied Sciences, Switzerland
ALAN C. MIDDLETON Executive Director, Schulich School of Business Executive Development Program, Canada
GHAZALI MUSA Head of Department of Marketing, University of Malaya, Kuala Lumpur, Malaysia
SATISH NAIR NIRMA University, Gujarat, India
CAN-SENG OOI Associate Professor, Copenhagen Business School, Denmark
ANDREW STEVENS Research Manager, Japan Local Government Centre, United Kingdom
RICHARD TELLSTROM Senior Lecturer, Orebro University, Sweden
SICCO VAN GELDER Founder, Placebrands Consultancy, The Netherlands
KENNETH WARDROP Head of Destination Edinburgh Marketing Alliance, Edinburgh, Scotland
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