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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.
Co-creativity has become a significant cultural and economic phenomenon. Media consumers have become media producers. This book offers a rich description and analysis of the emerging participatory, co-creative relationships within the videogames industry. Banks discusses the challenges of incorporating these co-creative relationships into the development process. Drawing on a decade of research within the industry, the book gives us valuable insight into the continually changing and growing world of video games.
Author Biography
Dr John Banks is a senior lecturer (Head of Postgraduate Coursework Studies) and researcher in the Creative Industries faculty, Queensland University of Technology, Australia. He researches and publishes on co-creativity, innovation and social media in the creative industries, especially videogames and interactive entertainment. He has a special interest in organisational and workplace culture.
His past decade of research on the topic of co-creativity in the videogames industry includes his recent publication Key Concepts in Creative Industries (2012) with John Hartley, Jason Potts, Stuart Cunningham, Terry Flew and Michael Keane.
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