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This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.
Author Biography
Chandra S. Mishra is Professor of Management and Entrepreneurship in the Department of Management Programs, College of Business at Florida Atlantic University, USA. He is the co-author of The Theory of Entrepreneurship: Creating and Sustaining Entrepreneurial Value and author of Getting Funded: Proof-of-Concept, Due Diligence, and Risk and Reward. His interests include corporate finance, strategy, and entrepreneurship.
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