Digital Business Analysis

This book frames business analysis in the context of digital technologies. It introduces modern business analysis techniques, including a selection of those in the Business Analysis Body of Knowledge (BABOK) by the International Institute of Business Analysis (IIBA), and exemplifies them by means of digital technologies applied to solve problems or exploit new business opportunities. It also includes in-depth case studies in which business problems and opportunities, drawn from real-world scenarios, are mapped to digital solutions. The work is summarized in seven guiding principles that should be followed by every business analyst.
This book is intended mainly for students in business informatics and related areas, and for professionals who want to acquire a solid background for their daily work. It is suitable both for courses and for self-study. Additional teaching materials such as lecture videos, slides, question bank, exams, and seminar materials areaccessible on the companion web-page.

Author Biography

Fredrik Milani is a Lecturer at the University of Tartu, Estonia. He is also the Program Manager for the Digital Business Analysis module – a set of courses that provide students with a formal study program in business analysis. He has worked as a business analyst for more than a decade before earning his PhD. He has taught business analysis both in academia and as a professional trainer and is currently actively researching digital technologies and business process innovation.