Ecological Intelligence

Everything about what we buy and why is set to change

Although we all want to help the environment, our knowledge of what are ‘green’ choices is often so limited that we can do more harm than good. But now a new phenomenon, ‘radical transparency’, the availability of complete information about all aspects of a product’s history, is about to transform the power of consumers and the fate of business.

Ecological Intelligence shows you-

- Why a t-shirt that claims it is ’100% organic cotton’ may be in fact no such thing
- Why it’s good to buy tulips from Kenya and wine from France
- That even the type of shampoo you use could affect the future of the planet

Knowledge is power. By discovering how to tune your eco intelligence, Daniel Goleman shows, you can make better decisions, and a better world.

Author Biography

Daniel Goleman is an internationally known psychologist and journalist. He is co-founder of the Collaborative for Academic, Social and Emotional Learning at the Yale University Child Studies Center (now at the University of Illinois at Chicago), co-chairman of the Consortium for Research on Emotional Intelligence in Organizations, based in the Graduate School of Applied and Professional Psychology at Rutgers University, and a member of the board of directors of the Mind & Life Institute. His book Emotional Intelligence was on the New York Times bestseller list for a year and a half, with nearly 6 million copies in print worldwide and translated into thirty languages, it remains one of the bestselling non-fiction works of the past decade. Goleman lives in the Berkshires in the United States.