Employing Qualitative Methods in the Private Sector

In this, Marilyn Mitchell covers a vital are a which is often left out of the social science curriculum, and how and where social scientists can put their skills to use in the private sector. ‘

Author Biography

Marilyn L. Mitchell is a cultural anthropologist with extensive experience in quantitative and qualitative research design, interviewing techniques, cultural analysis, survey development, sampling, and forecasting. She works as an independent researcher and as an associate of Gray Insight, for clients that have included dozens of Fortune 500 companies, educational institutions, government agencies, and nonprofit organizations in the United States and nearly 100 other countries. She has lectured on social science research and related topics at University of California, Los Angeles , University of Southern California, San Francisco State University, the Nissan Summer Institute for Instructors at Historically Black Colleges, Chapman University, the U.S. Army’s Human Terrain Systems, and the Centers for Disease Control and Prevention. Marilyn earned her BA, MA, and PhD in cultural anthropology and BS in biology from the University of California at Irvine and conducted her dissertation research at the National Museum of Ethnology in Osaka, Japan. She is also the author of Employing Qualitative Methods in the Private Sector (Sage, 1998).