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“Get Your Tits Out for the Lads” is the story of one womans journey into the masculine and rather enigmatic world of football. Since an early age, Sally Freedman dreamt of working in football and finally landed her dream role as protocol manager for the 2015 AFC Asian Cup in Australia. After the conclusion of the tournament, Sally joined Melbourne City Football Club as head of fan engagement. With a degree in Psychology and a Masters in business specialising in sport management, coupled with an impressive sport focused vocational history, Sally thought she was reasonably well-prepared to launch a career in football. If you want to laugh out loud, cry and say wow more than once, this story will give you that and more! Its the perfect book for those who would like a real insight into what its like to be an intelligent, young woman working in a male dominated world.
Author Biography
Sally Freedman is an international sport industry expert. She received the only full academic scholarship to study a Masters in Business (Sport Management) at Griffith University in Australia. Since graduating, Sally has worked at an array of major sport events including the 2015 AFC Asian Cup, the 2018 Gold Coast Commonwealth Games, the UEFA Champions League and UEFA EURO 2020. Sally has worked in different areas including marketing, communication, fan engagement, protocol, ticketing and spectator services.
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