Got Milked?

Refuting the milk industry’s overwhelmingly popular campaign—“Got Milk”—which has convinced us that milk is essential, this scientifically based expose proves why we don’t need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.

Bolstered by the dairy industry and its successful “Got Milk” advertising campaign launched in California to help declining milk sales, as well as the government’s recommended dietary guidelines, many Americans view cow’s milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow’s milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow’s milk is far from essential for good health, and for many, including the majority of American adults who can’t properly digest it, milk can actually be harmful.

In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.

Complete with delicious dairy-free recipes and full meal plans for “Making it Without Milk,” Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.

Author Biography

Alissa Hamilton, JD, has a PhD from Yale University and is the author of Squeezed: What You Don’t Know about Orange Juice, which helped spark a series of class-action lawsuits against orange juice companies in the United States. An authority on food processing and marketing issues, Hamilton has written for major publications and academic journals. She has spoken at TEDx Cambridge; has been a guest on the Dr. Oz Show and ABC World News with Diane Sawyer; and has been featured in the Guardian, The Atlantic, NewYorker.com, the New York Post, the Los Angeles Times, the Boston Globe, and Wired.co.uk, and on NPR and Martha Stewart Living Radio. A former Food and Society Fellow with the Institute for Agriculture and Trade Policy, Hamilton lives in Toronto, Canada.