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Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.
Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Author Biography
Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK.
Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).
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