Multi-Criteria Decision-Making Models for Website Evaluation

With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end user’s needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision maker’s opinion should be considered for ranking the website.

Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.

Author Biography

Kemal Vatansever was born in Burgaz on August 29, 1979 and grew up into Bursa (Turkey). He studied Business Administration at the university of Osmangazi, Eskişehir (Turkey), from which he graduated in 2002. He received Master (2005) and Ph.D. (2010) degree in Business Administration at Dumlupınar University, Kütahya, Turkey. He worked as an Assistant Professor at the Department of Capital Markets and as a head of department at the same Department, Pamukkale University, Denizli, Turkey. He works as an Assoc. Prof. Dr. at the Alanya Alaaddin Keykubat University in Turkey. His researches focuses on quantitative decision methods, multi criteria decision making, statistics and operational research. Yakup Akgül was born on March 22, 1977. He studied Department of Information Management at the university of Hacettepe, Ankara (Turkey), from which he graduated in 2001. He received Master (2010) and Ph.D. (2015) in Business Administration at Süleyman Demirel University, Isparta, Turkey. He works as an Ass. Prof. at the Alanya Alaaddin Keykubat University, Alanya/ANTALYA, Turkey.