NFTs Are a Scam / NFTs Are the Future

Part memoir, part manifesto, NFTs Are a Scam / NFTs Are the Future is the story of Bobby Hundreds’s journey into NFTs, Web3, and the Metaverse from 2020 to 2022. His first memoir, This Is Not a T-Shirt, told his streetwear brand’s story of community, commerce, and style. Now he wants to tell the story of when a community itself builds the brand. In NFTs Are a Scam, Hundreds shares his thoughts and philosophy around a decentralized, digital revolution. Are NFTs a cult or a religion? And who do their followers pray to?

Hundreds confronts the roles of NFTs, blockchain, cryptocurrencies, sustainability, and legitimacy in this growing industry where jpegs sell for millions of dollars. For those looking to build in the space, he incorporates insights and takeaways from building his own NFT collection. He offers the insider take on it all through long-form essays, diary entries and interludes, and in-depth interviews with notable personalities in the NFT world. NFTs Are a Scam captures a critical inflection point in culture where modern history pauses to take a break. Is this technology an elaborate hoax or the makings of the next internet?

Author Biography

Bobby Kim, also known as Bobby Hundreds, is the author of This Is Not a T-Shirt. He is an illustrator, a documentarian, a designer, and a writer. In 2003, he cofounded the Hundreds, a global men’s streetwear brand and editorial platform, with Ben Shenassafar and a few hundred bucks. The two are also partners in Second Sons, a brand-development group that incubates, structures, and facilitates other small businesses. Hundreds lives in Los Angeles with his wife and two sons.