No Plan B

WANTED: self-motivated humans willing to trade the “safety” of the 9 – 5 for the freedom to create their own livelihood. Uncertain income. Intermittent failure and self-doubt guaranteed. Deep sense of satisfaction and a well-lived life in event of success.

Sure, building a life that’s not built on the traditional constructs of “work” might sound sketchy as hell to some.

But this kind of work – self-employment, building businesses, starting movements – it isn’t for people who aren’t up for that kind of challenge. If you are, this book is for you.

I wrote it based on a decade of entrepreneurship to help you work through the self-doubt, the indecisiveness, the comparisonitis, and all of the other things we need to wrangle in order to ship work that matters. I’ll help you uncover your unique fingerprint, and use that as the driver to bring your ideas and business(es) to life. And if you already have a business that’s humming along, this book will provide the reboot you need to take yourself to the next level as an entrepreneur.

Let me be clear: this is not the book where I tell you how to get 500 followers overnight, nor how to jam people into your funnel to get X number of sales this month.

Rather, I will teach you how to find the answers you need and more importantly, how to ask the right questions.

We’ll also explore how to make decisions about what’s right for you and your business when bombarded by 5,000,000 quick-success Internet carrots being dangled in front of your face.

You don’t have to reinvent the wheel.

You won’t be starting from nothing.

The resources are there for you.

This is possible.

Welcome to the table.

Let’s get to work.

Author Biography

Heather Thorkelson is a Canadian dual business owner based in rural Sweden. She’s spent the majority of her life living abroad since her family moved to Costa Rica when she was 14, which contributed to a wanderlust that lasts to this day. After working in corporate throughout her 20’s, Heather took the leap into entrepreneurship. She’s been a business consultant for incurable entrepreneurs since 2011, helping hundreds of small business owners grow livelihoods that honour their strengths and feed their bank accounts in equal measure. At the same time, she feeds her own entrepreneurial drive through running a polar expedition company that specializes in boutique small ship expeditions in the Arctic and Antarctic. She’s excited to share her expertise and experience to support a new wave of values-based entrepreneurs with her first book, No Plan B.