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Podcasts are an absolute trend medium! In contrast to the fast-paced world of social media, a podcast guarantees you the undivided attention of your listeners. That’s why podcasts are ideal for in-depth topics and for building a close bond with your target group. In this book, podcast producer Kurt Woischytzky explains how you too can record and publish a successful podcast in simple steps. He shares his experiences with more than 200 customers from a wide range of industries and provides helpful practical tips. The book is supplemented by easy-to-understand tutorials, worksheets and templates to download.
This book is written for people who want to create a professional podcast in simple steps and who want to start directly in practice – without unnecessary theoretical treatises. The following topics are covered in this book:
Podcast Strategy
How business podcasts work
Getting to know your target audience
Finding the perfect podcast topic
Creating a concept
Editorial Work
Researching topics and preparing interviews
Finding and hosting interesting podcast guests
Authentic presentation infront of the microphone
Recording
The basics of a great podcast recording
Recording solo episodes with simple technology
Mastering interviews with several people
Remote recording in top quality
Production
Important post-production steps
Creating a podcast intro and outro (with video tutorial)
Editing a podcast episode using the software Audacity (with video tutorial)
Distribution
Designing an outstanding podcast channel
Setting up the podcast hoster and apps (with video tutorial)
Podcast platforms, charts and rankings
Strategies for reaching more listeners
Social media marketing for podcasters
Building a strong podcast community
The topics in this book are explained in an easy-to-understand way using explaining graphics and overviews. The video tutorials, worksheets and downloads can be accessed via a QR code inside the book. A comprehensive handbook for aspiring podcasters!
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