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This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.
The volume:
Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations.
Explores a range of political communication channels— from community radio to social media.
Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting.
Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric.
A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.
Author Biography
Yatindra Singh Sisodia is Professor and Director, Madhya Pradesh Institute of Social Science Research, Ujjain (an ICSSR Institute). His areas of research interest are democracy, decentralised governance, electoral politics, tribal issues, and developmental issues. He has been conferred with Professor G. Ram Reddy Social Scientist Award (2017). He has authored/edited 20 books, including Electoral Dynamics in the States of India (Routledge, 2021); Social Inclusion of Marginalised in India (Rawat, 2021), Strategies for Human Development and People’s Participation in Rural India (Primus, 2020); How India Votes (OBS, 2019); Two Decades of Panchayat Raj in India (Rawat, 2017). He is Editor of Madhya Pradesh Journal of Social Sciences and Madhya Pradesh Samajik Vigyan Anushandhan Journal. He has extensively written in refereed journals and participated in academic events. He has completed numerous government-funded research projects for various central ministries, state ministries, and organisations like ICSSR, Planning Commission, and ISRO. He has made academic visits to the USA, under IVLP; the UK; South Korea; Malaysia; Dubai; and Bangladesh.
Pratip Chattopadhyay is Senior Assistant Professor, Department of Political Science, University of Kalyani, West Bengal. He obtained his PhD from the University of Calcutta on the position of Marxist political parties on Indian foreign policy (1991-2009). He was Associate of UGC-IUS at IIAS Shimla from 2014 to 2016, and Executive Committee Member West Bengal Political Science Association from 2013 to 2022. His latest book is titled Domestic Roots of Indian Foreign Policy: Experiences of Marxist Political Parties in UF (1996-98) and UPA (2004-08) Government. He has extensively written in refereed journals and participated in academic events. He has made academic visits to Montreal, Canada in 2014 to present paper in 24th International Political Science Association Congress and was invited to deliver lectures on issues of West Bengal politics, an Indian politics in University of Dhaka, Jahangirnagar University, Begum Rokeya University, and Barishal University in Bangladesh between 2016 and 2019.
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