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This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.
Author Biography
DOMINIC WRING is Senior Lecturer in Communication and Media Studies at Loughborough University, UK. He is author of The Politics of Marketing the Labour Party (2005) and Associate Editor for Europe of the Journal of Political Marketing. JANE GREEN is Hallsworth Research Fellow in Politics at the University of Manchester, UK. ROGER MORTIMORE is Senior Political Analyst at Ipsos MORI. He is co-author of the Explaining Labour’s Landslip (with Robert Worcester and Paul Baines, 2005) and Review Editor of the International Journal of Public Opinion Research
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