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When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn-and that a strong core will be the foundation for successful expansion as the economy recovers.
Author Biography
Chris Zook is the head of Bain & Company’s global strategy practice and leads the Bain Growth Project, a major research effort to understand the mechanisms of sustainable, profitable growth. He is the author of Beyond the Core, Unstoppable and a number of HBR articles. He is a prominent speaker, with experience at top CEO forums including the World Economic Forum at Davos and the CEO Summit.
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