You May Also Like
Sponsored
Sold by Mighty Ape
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.
This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.
This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
A podcast, The Future of PR, also accompanies the book.
Author Biography
Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.
Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.
We are committed to protecting your rights under the Consumer Guarantees Act and working with our suppliers to assist with warranty claims. Products sold by Mighty Ape will be covered by a Manufacturer's Warranty for at least a one-year period from the date of purchase.
Your warranty will cover any manufacturing defects which, if existing, will present themselves within this warranty period.
Your warranty will not cover normal wear and tear, faults caused by misuse, and accidents which cause damage or theft caused after delivery. Using the product in a way it is not designed for will void your warranty.
Please refer to our Help Centre for more information.
