Pure, White and Deadly

The classic medical expose of the hidden dangers of sugar

In 1972, when British scientist John Yudkin first proved that sugar was bad for our health, he was ignored by the majority of the medical profession and rubbished by the food industry. We should have heeded his warning.
Today, one in four adults in the UK are overweight. There is an epidemic of obese six-month-olds around the globe. Sugar consumption has tripled since the Second World War.
Using everyday language and a range of scientific evidence, Professor Yudkin explores the ins and out of sugar, from the different types – is brown sugar really better than white? – to how it is hidden inside our everyday foods and how it is damaging our health.
Brought up to date by childhood obesity expert Dr Robert Lustig MD, his classic expose on the hidden dangers of sugar is essential reading for anyone interested in their health, the health of their children and the health of modern society.

Author Biography

John Yudkin (8 August 1910 – 12 July 1995) was a British physiologist and nutritionist, whose books include This Slimming Business, Eat Well, Slim Well and This Nutrition Business. He became internationally famous with his book Pure, White and Deadly, first published in 1972, and was one of the first scientists to claim that sugar was a major cause of obesity and heart disease. Robert H. Lustig, M.D has spent the past sixteen years treating childhood obesity and studying the effects of sugar on the central nervous system and metabolism. He is the Director of the UCSF Weight Assessment for Teen and Child Health Program and also a member of the Obesity Task Force of the Endocrine Society. His YouTube video lecture “Sugar: The Bitter Truth” has received over two million hits and his book Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease is being published in Autumn 2012.